About

Red is a powerful, subscriber-only marketing tool for brands, agencies and organisations targeting the UK 16-24 year-old market.

It was created by Reach Students, a specialist consultancy with over a decade of experience communicating with the youth audience.

Red subscribers pay an annual membership fee. In return they receive a value-packed range of resources, data, research and services that increase the effectiveness of their marketing. Guaranteed.

Scroll down to see the package in full:

Press release distribution and hosting

Anytime. Unlimited. No extra costs. Professionally managed communications.

Access an expanding contact list of student and youth media journalists, eager to receive and to cover your content. Initially comprised of the newsdesks of over 300 UK student media publications, radio stations and TV channels, this list is now growing to include active bloggers and prominent content creators. Send your press releases, interview invites, review copies and press conference calls through this list and follow the likes of Domino’s, Action Aid and Mellow Bird’s in using our service to engage student media. As well as distribution, subscribers have their content hosted on StudentMediaWire, meaning search engine visibility and Creative Commons syndication. More about this feature.
FREE TO SUBSCRIBERS, UNLIMITED USE / £145 PER RELEASE WHEN SOLD SEPARATELY

Mailing labels – reach out to students’ unions

Yours to own and use when you need. Includes expert guidance on use.

Subscribe today and receive electronic mailing labels for over 650 UK students’ unions. These Excel/CSV files contain postal addresses for both higher ed and further ed institutions. They’re ready to be labeled with an appropriate union contact, whether it’s the ents or bar manager, sabbatical officer or even the union president. We include a guidance document explaining how to use the labels effectively and relevantly.
FREE TO SUBSCRIBERS / £250 WHEN SOLD SEPARATELY

Pulse – a dynamic site monitoring youth opinion and influence

Trend watching. Buzz monitoring. Idea sourcing. Understanding attitudes.

We created Pulse to monitor the conversation taking place among the UK 16-24 audience and those involved in their lives. This subscriber-only site aggregates the live feeds from hundreds of sources to create a simple yet immersing overview of the youth mindset, those that influence it, and those that research it. Expertly curated, it sources the latest articles and commentary from youth media, discussions happening on forums, output from youth-focussed brands, views from social media on topical subjects, as well as the fresh writings from top youth marketers. It’s an easy and convenient way to instantly tap into the realtime youth world and stay ahead.
FREE TO SUBSCRIBERS / NOT SOLD SEPARATELY

Regular e-books on hot topics and best practice

Learn from successful campaigns. Get invaluable step-by-step instruction. Apply new ideas to your situation.

Is Foursquare relevant to my campaign? How do you recruit and manage a successful social media advocate programme? What strategies have brands like Red Bull and Apple used to win in the youth market? These are the kinds of questions we tackle in our regular e-books. Some months we speak to the marketing directors and account managers working on top youth brands to mine their insights, experiences and opinion. Other times we detail the precise methods we have used to run effective youth campaigns – and share the learnings that will save you time and money in your own work. Don’t miss out on these.
FREE TO SUBSCRIBERS / SOLD SEPARATELY FROM £10 TO £25 PER EBOOK

Annual youth marketing conference

Expert speakers. Quality focus. Networking and inspiration.

Taking place in London, spring 2011, this inaugural members-only conference promises to deliver quality content and highly experienced speakers. All sessions are to be planned around the surveyed needs of our members, and the emphasis is on delivering practical insights, inspirational case studies and latest thinking. Organised by Luke Mitchell, a former chair of Marketing magazine’s Marketing to Students conference. Be part of it.
FREE TO SUBSCRIBERS / NOT SOLD SEPARATELY

Discounts and offers – exclusives on marketing services and media from our partners

Save budget. Discover new channels. Kickstart and bolster campaigns.

Because of our unique relationships and experience in the market with dozens of suppliers, we are able to secure exclusive offers from trusted youth media and marketing specialists. This means every month we can send you a bargain: everything from on-campus flyering or student ambassador work, to email, online media and even quality student research. Make your budget stretch further.

And finally…a monthly e-newsletter full of news, research, expert opinion and resources

We don’t expect you to see everything we put out on Twitter or LinkedIn or our blog each day, so we summarise it all in one giant monthly newsletter. That way you can scan through and click what captures your interest.

Impressed? We thought you would be.

Ready to power-up your youth marketing engine? Get ahead of the game and get some results. Subscribe now.

Click the buy button below and we’ll be in touch with everything you need, including your members’ document bundle. Here’s what you get once you join:

Submission guidelines for StudentMediaWire service + PDF ‘How to run an effective student PR campaign’
Login and password for Pulse, the conversation monitoring tool
Mailing label data in label form + PDF ‘How to use students’ union mailing labels’
E-book ‘How to set up and run a successful social media advocate programme’
E-book ‘Twitter marketing: find your audience, build relationships and get results’

And from then:

Use the wire service whenever you like
Receive our regular e-books
Access Pulse any time
Receive our monthly newsletter and unique offers from member partners

ONE YEAR SUBSCRIPTION

£750

Need to speak to us before you buy? We’ll happily call you or send you our number*. Please drop down your details on this contact form and we’ll be in touch within 24 hours (Mon-Fri).

* We don’t publish our telephone number online to avoid time-draining telesales calls and telephone spam.