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Mobile marketing to students and youth

Reach has an established relationship with a UK mobile phone network which allows us to set up and run impactful mobile campaigns to 100,000 16 to 24 year-old early adopters in the UK, using SMS or MMS. This database is segmentable by interest areas.

We also sell SMS marketing using other opt-in data, and this channel remains an economical proposition. We can reach over 250,000 UK university students with a timely and relevant text message, using the right commercial student list according to suitability.

Get in touch for more information.

Bluetooth proximity marketing

"Usage of Bluetooth among students has climbed significantly over the last year [2006] and a majority are now using it" Opinionpanel Research

'Bluecasting' to students is an exciting and engaging way to deliver your campaign message.

We have the ability to set up and run a bespoke Bluetooth marketing campaign, reaching students on campuses across the whole UK.

Messages are sent from a central footfall area and supported with a local instruction to enable Bluetooth. We track receivers, acceptors and rejections, meaning we are able to show exactly how many opened your message. If the quality, relevance and context of your message are spot on, the results are immediate and impressive.

Make a mobile friendly website

Large numbers of students go online using their mobiles. Usage is rising fast thanks to technology improvements, the growth of must-check social applications such Facebook, and a desire for immediate information.

How accessible is your website to students and young people?

Do you have a .mobi site which is optimized for the mobile user?

Have you considered the benefits and potential of making your site - or a microsite - easily accessed by your audience on-the-move?

Our research has shown there is good deal of brand kudos alone to be gained from mobile internet visibility.

We can create a .mobi complaint website that mobile internet users can access quickly, navigate and connect with your brand in a satisfying way.

Shortcodes

Shortcodes provide a convenient way for your audience to respond to your marketing message. The five-digit codes, which can be set up with key words (eg Text 'call me' to 85001), are typically used to: encourage a consumer to respond to an offer; request a call back, brochure or further information; receive a voucher; or cast a vote. Reach Students can set up and manage shortcodes as part of your digital campaign.

Get in touch to discuss mobile marketing to students and youth.

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