Books, e-newsletter and white papers

We have been writing about student and youth marketing since 2001, updating marketers with advice, research and case studies on a regular basis.

We publish a free monthly e-newsletter, full of news, views and resources. Join 1,000 others and subscribe here:





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We also monitor the student and youth marketing arena on our blog.


We have written two books: Targeting Students: A Marketing Guide (2005) and the Reach Students Handbook (2003) Both are now out of print, though much of the content from Targeting Students is available on this site.

If you are a media owner, researcher or specialist marketing service, we like to stay ahead of developments in the sector so feel free to contact us here

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