Tag Archives: youth marketing
how-cool-brands-stay-hot

Book review: How Cool Brands Stay Hot

06. Jul, 2011 0 Comments

Joeri Van den Bergh and Mattias Behrer’s book on Gen Y marketing takes an objective, hyperbole-free look at youth.

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Will youth embrace Google Plus?

Will youth embrace Google Plus?

05. Jul, 2011 0 Comments

Youth adoption played a key role in the initial success of sites like Facebook, Bebo and MySpace. Will they drive the growth of Google Plus?

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Product Doctor and Founder of the Digital Youth Project to speak at YMS2011

Product Doctor and Founder of the Digital Youth Project to speak at YMS2011

08. May, 2011 0 Comments

Julia Shalet, Product Doctor and Founder of the Digital Youth Project, will appear at Youth Marketing Strategy 2011 on 16 June.

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Youth marketing: six questions you need to ask when planning a campaign

Youth marketing: six questions you need to ask when planning a campaign

13. Dec, 2010 0 Comments

Sarah Newton of Gen Y Guide on what makes good youth marketing and why the likes of The X Factor, Talk Talk and Adopt An MP get things right.

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youthwire 2

YouthWire: the student-only desktop tool

03. Dec, 2010 0 Comments

You probably haven’t heard of it, but it exists on the desktops of 87,000 PCs in over 135 UK universities and colleges, reaching an estimated 1.4 million students.

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