Key trends in youth marketing
We were recently invited to contribute to a piece on mobileYouth, looking at key youth trends for 2008.
Read moreWe were recently invited to contribute to a piece on mobileYouth, looking at key youth trends for 2008.
Read moreOne truly hot topic is dominating student online discussion right now. It’s not the re-election of Gemma Tumelty (Independent) to NUS President, or impending final year exams or the merits of the new Bloc Party album. No. It’s Levi Roots’ Reggae Reggae Sauce.
Read moreThe new Student Experience Report from UNITE/TNS Research has just been published. The report has been produced every year since 2000 and it’s always a worthwhile read. (We’ve used some of the data to create our ‘How well do you know students today?’ quiz.) It was good to see a bigger sample group interviewed this [...]
Read moreWe’ve prepared this exam paper as a bit of educational fun. It’s a quick test of how up-to-date you are with university students in the UK today: their spending habits, attitudes, interests? and values. It’s got a digital slant. If you’re a marketer and you? fail? the test, we recommend you get in touch with [...]
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