Tag Archives: Trends, habits, attitudes
Key trends in youth marketing

Key trends in youth marketing

We were recently invited to contribute to a piece on mobileYouth, looking at key youth trends for 2008.

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Students love sauce

Students love sauce

One truly hot topic is dominating student online discussion right now. It’s not the re-election of Gemma Tumelty (Independent) to NUS President, or impending final year exams or the merits of the new Bloc Party album. No. It’s Levi Roots’ Reggae Reggae Sauce.

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Online, in the pub or asleep – how students mostly spend their time

The new Student Experience Report from UNITE/TNS Research has just been published. The report has been produced every year since 2000 and it’s always a worthwhile read. (We’ve used some of the data to create our ‘How well do you know students today?’ quiz.) It was good to see a bigger sample group interviewed this [...]

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How well do you know students today?

How well do you know students today?

We’ve prepared this exam paper as a bit of educational fun. It’s a quick test of how up-to-date you are with university students in the UK today: their spending habits, attitudes, interests? and values. It’s got a digital slant. If you’re a marketer and you? fail? the test, we recommend you get in touch with [...]

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