Reach Students blog

It seems that, for most young people, the new iPhone is not going to be among the £6,000 worth of kit that they take to university this year.

Bluetooth proximity marketing – or Bluecasting as it has been trademarked by one agency – doesn’t get a great press. Yet it has obvious potential for the marketer. It works like this: you walk past Starbucks with your mobile phone set to discoverable. You receive a message. Such as: ‘Starbucks wants to send you something [...]

Dragons’ Den is back on our tellies. Beta Bunny recently tested the new youth-aimed mobile product Hotxt, so it seemed pertinent to post our review. Because Hotxt is owned by original dragon Doug Richard, the no-nonsense Californian tech entrepreneur. Hotxt has been dubbed – initially by Richard himself – as the ‘Skype of texting’. It [...]