Book review: How Cool Brands Stay Hot
06. Jul, 2011 
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Joeri Van den Bergh and Mattias Behrer’s book on Gen Y marketing takes an objective, hyperbole-free look at youth.
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Tag Archives: gen Y
US youth and cool brands: recent polling
10. Aug, 2009 0 Comments
What Quibblo’s youth audience said about their preferred brands, social networks and brand advertising. 77% rely the most on friends to find out about ‘cool brands’.
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