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	<title>Reach Students blog</title>
	<link>http://www.reachstudents.co.uk/blog</link>
	<description>Digital student marketing in the UK</description>
	<pubDate>Wed, 26 Mar 2008 16:11:29 +0000</pubDate>
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		<title>Key trends in youth marketing</title>
		<link>http://www.reachstudents.co.uk/blog/2008/03/26/key-trends-in-youth-marketing/</link>
		<comments>http://www.reachstudents.co.uk/blog/2008/03/26/key-trends-in-youth-marketing/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 16:11:29 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category>Uncategorized</category>

		<category>_ Reach Students in the news</category>

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		<description><![CDATA[We were recently invited to contribute to a piece on mobileYouth, looking at key youth trends for 2008.
Reach&#8217;s Luke Mitchell added: &#8216;The rise of the moderates&#8217;; &#8216;Inner circle brands&#8217;; and &#8216;It&#8217;s cool to be a suit&#8217;.
Read the article here.

]]></description>
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		<title>Students still love beans</title>
		<link>http://www.reachstudents.co.uk/blog/2008/02/10/students-still-love-beans/</link>
		<comments>http://www.reachstudents.co.uk/blog/2008/02/10/students-still-love-beans/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 17:06:15 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category>Student sites</category>

		<category>Online marketing</category>

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		<description><![CDATA[Discount voucher site studentbeans.com has grown to become an important online channel in the student market, with over 100,000 unique visitors a month.
Reach Students spoke to co-founder James Eder about its success.

Explain how it all started for you and Student Beans
The idea behind Student Beans is derived from three main problems with the student market:
1. [...]]]></description>
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		<title>How brand advocates can bring marketing results on Facebook</title>
		<link>http://www.reachstudents.co.uk/blog/2008/02/05/how-brand-advocates-can-bring-marketing-results-on-facebook/</link>
		<comments>http://www.reachstudents.co.uk/blog/2008/02/05/how-brand-advocates-can-bring-marketing-results-on-facebook/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 15:41:15 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category>Social networks</category>

		<category>_ Reach Students client activity</category>

		<category>Viral marketing</category>

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		<description><![CDATA[An Experian report on the impact of social networks predicts that 2008 will see the rise of ‘super advocates&#8217; who will have the power to make or break a brand&#8217;s reputation through their networks.
Reach Students has already worked with what could be called super advocates, using Facebook back in 2006.
Here, I am detailing how we [...]]]></description>
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		<title>Facebook advertising brings poor results</title>
		<link>http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/</link>
		<comments>http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/#comments</comments>
		<pubDate>Wed, 11 Jul 2007 18:02:48 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
		
		<category>Social networks</category>

		<category>Online marketing</category>

		<guid isPermaLink="false">http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/</guid>
		<description><![CDATA[Facebook is the website du jour, but in Reach Students’ experience it delivers appalling ad clickthroughs.
We’ve run four targeted campaigns this year using its flyer ads, and each time the results have been disappointing.
Our most recent campaign saw 1.4 million page impressions delivered at specific universities – and only a 0.04% clickthrough rate. Ouch.
When we [...]]]></description>
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