Posted on August 10, 2009 by Luke

What Quibblo’s youth audience said about their preferred brands, social networks and brand advertising. 77% rely the most on friends to find out about ‘cool brands’.

Posted on March 26, 2008 by Luke

We were recently invited to contribute to a piece on mobileYouth, looking at key youth trends for 2008.

Posted on April 18, 2007 by Luke

One truly hot topic is dominating student online discussion right now. It’s not the re-election of Gemma Tumelty (Independent) to NUS President, or impending final year exams or the merits of the new Bloc Party album. No. It’s Levi Roots’ Reggae Reggae Sauce.

Posted on January 31, 2007 by Luke

The new Student Experience Report from UNITE/TNS Research has just been published.
The report has been produced every year since 2000 and it’s always a worthwhile read.
(We’ve used some of the data to create our ‘How well do you know students today?’ quiz.)
It was good to see a bigger sample group interviewed this year – over [...]

Posted on January 20, 2007 by Luke

We’ve prepared this exam paper as a bit of educational fun.
It’s a quick test of how up-to-date you are with university students in the UK today: their spending habits, attitudes, interests and values.
It’s got a digital slant.
If you’re a marketer and you fail the test, we recommend you get in touch with Reach Students for some extra tuition.
If [...]