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We were recently invited to contribute to a piece on mobileYouth, looking at key youth trends for 2008.

Reach’s Luke Mitchell added: ‘The rise of the moderates’; ‘Inner circle brands’; and ‘It’s cool to be a suit’.

Read the article here.

I met some of the graduate team at Barkers last week for several coffees and a plate of biscuits.

We got together to chat about digital marketing to students – Barkers manage the integrated communications marketing for over 40 major graduate employers including Accenture, McDonald’s and Toyota. Read the rest of this entry »

We’ve prepared this exam paper as a bit of educational fun.

It’s a quick test of how up-to-date you are with university students in the UK today: their spending habits, attitudes, interests and values.

It’s got a digital slant.

If you’re a marketer and you fail the test, we recommend you get in touch with Reach Students for some extra tuition.

If you’re a marketer and you pass, why not get in touch anyway and exchange notes.

Begin!

Reach quoted in Mobile Today article about students and mobiles.

http://www.mobiletoday.co.uk/content/1671.asp?men=5&sub=9

Marketing to Students 2006
Reach Students managing consultant Luke Mitchell chaired the 2006 Marketing to Students conference, run by Haymarket.

The event took place at the Dorchester Hotel on 26 April.