March 2nd, 2007 by Luke
Bluetooth proximity marketing – or Bluecasting as it has been trademarked by one agency – doesn’t get a great press. Yet it has obvious potential for the marketer.
It works like this: you walk past Starbucks with your mobile phone set to discoverable. You receive a message. Such as: ‘Starbucks wants to send you something – accept?’
You say yes and you get their message - a discount voucher or perhaps an invite to stop for free coffee. If you say no, you don’t get their message.
That’s it. Read the rest of this entry »
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March 1st, 2007 by Luke
Dragons’ Den is back on our tellies. Beta Bunny recently tested the new youth-aimed mobile product Hotxt, so it seemed pertinent to post our review. Because Hotxt is owned by original dragon Doug Richard, the no-nonsense Californian tech entrepreneur.
Hotxt has been dubbed – initially by Richard himself – as the ‘Skype of texting’. It allows users to send unlimited texts to other Hotxt users for free. Other features include group messaging, larger character allowances than regular SMS, and PC to mobile capability. It was launched last March with the backing of over £4 million investment.
Beta Bunny is a more modest proposition. It’s a community of UK university students who enjoy testing new technologies, web innovations and ideas. I run it on a not-for-profit basis partly because I too enjoy looking at new web stuff, but also because I want to stay in touch with the prevailing student mindset and chew the cud. There are 650 Beta Bunny members, though typically about half take part in each project. Read the rest of this entry »
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