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iPhone: 84% of students not that bothered

Posted on September 19, 2008 by Luke

It seems that, for most young people, the new iPhone is not going to be among the £6,000 worth of kit that they take to university this year.

Bluetooth proximity marketing

Posted on March 02, 2007 by Luke

 
Bluetooth proximity marketing – or Bluecasting as it has been trademarked by one agency – doesn’t get a great press. Yet it has obvious potential for the marketer.
It works like this: you walk past Starbucks with your mobile phone set to discoverable. You receive a message. Such as: ‘Starbucks wants to send you something – [...]

Hotxt – hot or not?

Posted on March 01, 2007 by Luke

Dragons’ Den is back on our tellies. Beta Bunny recently tested the new youth-aimed mobile product Hotxt, so it seemed pertinent to post our review. Because Hotxt is owned by original dragon Doug Richard, the no-nonsense Californian tech entrepreneur.
Hotxt has been dubbed – initially by Richard himself – as the ‘Skype of texting’. It allows [...]

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