Articles | Reach Students blog

Book review: How Cool Brands Stay Hot

06. Jul, 2011 0 Comments

Joeri Van den Bergh and Mattias Behrer’s book on Gen Y marketing takes an objective, hyperbole-free look at youth.

05. Jul, 2011 0 Comments

Youth adoption played a key role in the initial success of sites like Facebook, Bebo and MySpace. Will they drive the growth of Google Plus?

23. Jun, 2011 0 Comments

TopShop, New Look, ASOS and JD Sports all namechecked in this voxpop with UK students on their online shopping habits.

03. Jun, 2011 1 Comment

A chance to win tickets for the inaugural Youth Marketing Strategy 2011 conference, taking place Thursday 16 June in London.

01. Jun, 2011 0 Comments

Michael Bowerman, a music composer graduating from the University of Brighton, looks at four ways music is used in ads