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Students v Youth: differences in the UK

Students v Youth: differences in the UK

13. Jul, 2011 0 Comments

Slides featured at Youth Marketing Strategy 2011. These were used by James Eder of studentbeans.com in his talk ‘Students are for life, not just for freshers’.

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Book review: How Cool Brands Stay Hot

06. Jul, 2011 0 Comments

Joeri Van den Bergh and Mattias Behrer’s book on Gen Y marketing takes an objective, hyperbole-free look at youth.

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Will youth embrace Google Plus?

Will youth embrace Google Plus?

05. Jul, 2011 0 Comments

Youth adoption played a key role in the initial success of sites like Facebook, Bebo and MySpace. Will they drive the growth of Google Plus?

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Students and online shopping: video insights

Students and online shopping: video insights

23. Jun, 2011 0 Comments

TopShop, New Look, ASOS and JD Sports all namechecked in this voxpop with UK students on their online shopping habits.

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Win tickets for Youth Marketing Strategy 2011 – Twitter competition

03. Jun, 2011 1 Comment

A chance to win tickets for the inaugural Youth Marketing Strategy 2011 conference, taking place Thursday 16 June in London.

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