Reach has been acquired by The Beans Group
Reach’s website, blog and other assets, will be integrated into an exciting new site from The Beans Group over the next few months, which I will edit.
Youth Marketing Strategy, last year’s popular conference event, will run again and will retain its independent ethos, reflecting ideas and best practice from across the whole of the industry. (We already have some great speakers lined up, including from MTV, Spotify and The Guardian).
For me, as founder of Reach, this acquisition is a big deal so I’ve written a blog post about it. Because some people who have followed our output for a long time – this newsletter is now 10 years old – or have worked with us, may be interested to know more…
studentbeans.com is a huge success story in our market. From launch just a few years ago, it has taken off like coke from a bottle full of Mentos and has soared to some height: half a million unique visitors a month, an active database of 250,000 students, three strong revenue streams and a team of 30 young staff working across editorial, production, sales and marketing.
Earlier this year I met up with co-founders James and Michael and was knocked out by both their focus and vision. They have big plans, and that includes developing a high quality youth marketing resource for clients that provides insights, ideas and tools.
Insights and ideas are of course central to what Reach does. We discussed the potential of working together.
As someone who loves the world of youth marketing, enjoys sharing experiences and discussing trends and opportunities, a merge into The Beans Group has two major attractions.
First I get support to take this activity much further than ever before, with investment and a mandate to make it the sole focus of my job.
Second I get to freely utilise The Beans Group’s resource. If I want to find out how many students are using Twitter or which mobile platforms they prefer, I can run a survey tonight and get the results published tomorrow.
For a youth marketing geek like me this has major appeal. Already I’ve been drooling over analytics and become fascinated by conversion statistics for different offers. And I get the chance to share the insights over the coming months.
So Reach has become part of The Beans Group and we are working on lots of new content that will make youth marketing easy for professionals.
I am now based full-time in London and am looking forward to getting out and about, reconnecting with people in the industry and meeting more brands and agencies.
If you fancy a coffee, have some news or are interested to know more about what The Beans Group does, then don’t hesitate to get in touch.
So, thanks for your interest in this – and stay tuned. If you liked what Reach did, you’re going to love what’s coming next.