Big list of social media marketing resources

Reach delivers a training course for the Media Enterprise Centre (Hastings), University of Brighton called ‘Introduction to Social Media Marketing‘.

Image: CC by x-ray delta one

For the benefit of course attendees – but also for those who can’t make it – we are using this page to host a growing list of useful links that relate to course content. This is a work in progress.

If you have something relevant to share, add below.

While not exclusively related to our work in digital marketing to students, these links will be of interest to anyone looking to connect with their audience online. And of course students, as digital natives, are generally active participants in social media.

Five ‘must follow’ sites for social media marketing practitioners

Hubspot White papers, ‘how to’ guides, discussion and case studies about social media marketing

Mashable News about social media and developments

Social Media Today Best practice shared – strategy and techniques

Smart Brief on Social Media Not a website but an email newsletter with its finger pressing hard on the social media pulse

Social Media Examiner “Your guide to the social media jungle”

Three inspirational people to learn from in social media marketing

Gary Vaynerchuck Energetic New Yorker with plenty to say about personal branding and how consumers use social media

Chris Brogan Blogging on customer relationships and social media

Scott Monty commentates on the changing marketing landscape and is head of social media for Ford

Podcasts that will keep you in the loop

Marketing Over Coffee from Christopher S Penn and John Wall is probably the most useful conversation you’ll ever overhear in Dunkin Donuts if you want insights on marketing performance, tools and advice

Internet Marketing Podcast is straight outa Sussex yet has grown a large global audience with its consistently good interviews and tip-sharing

Six Pixels of Separation discusses social media’s cutting edge and often has a critical, philosophical angle on developments

If blogging is big in your strategy…

kikolani will serve a platter of fresh resources every day

Copyblogger has to be followed for copywriting tips

Advertising in social media

Getting started in YouTube Setting up promoted videos using Google Adwords

How StumbleUpon ads work and could drive targeted traffic

Measuring return on investment

10 step guide from econsultancy

The lexicon of social media marketing

Ultimate glossary from Hubspot