Comments on: Facebook advertising brings poor results http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/ Digital student marketing in the UK Sun, 13 Dec 2009 22:22:59 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Facebook advertising metrics and benchmarks » go-Digital Blog on Digital Marketing http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/comment-page-2/#comment-110558 Facebook advertising metrics and benchmarks » go-Digital Blog on Digital Marketing Sat, 12 Dec 2009 20:34:09 +0000 http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/#comment-110558 [...] lastly, from a digital student marketing blog in the UK. This would seem like a natural fit for Facebook’s audience: Our most recent campaign saw 1.4 [...] [...] lastly, from a digital student marketing blog in the UK. This would seem like a natural fit for Facebook’s audience: Our most recent campaign saw 1.4 [...]

]]> By: Scott Bush » Another missed opportunity for Facebook’s advertisers http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/comment-page-2/#comment-89779 Scott Bush » Another missed opportunity for Facebook’s advertisers Sun, 12 Jul 2009 04:03:54 +0000 http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/#comment-89779 [...] I love Facebook because it lets me read what my friends are doing, see pictures, share parts of my own life with friends, and play an occasional game. I would not do any of these things if it cost me money (well, probably; I hope I’m never asked to pay). But I’m not an idiot, either, so I understand they need to generate revenue somehow. That means ads, and I’m okay with that. You may have heard that advertisers aren’t loving their returns from FB ads. “Monetizing” the social media platform is challenging because people are there to interact with their friends, not advertisers. Well, that may be true. It does seem more invasive that ads are targeted to you more precisely based on your profile information, but hey, FB needs to make money somehow, right? TechCrunch posted some leaked info on FB’s financial situation that doesn’t look too positive. Right now, ads are the only way to generate income from this sort of site. They *almost* had it right... not. [...] [...] I love Facebook because it lets me read what my friends are doing, see pictures, share parts of my own life with friends, and play an occasional game. I would not do any of these things if it cost me money (well, probably; I hope I’m never asked to pay). But I’m not an idiot, either, so I understand they need to generate revenue somehow. That means ads, and I’m okay with that. You may have heard that advertisers aren’t loving their returns from FB ads. “Monetizing” the social media platform is challenging because people are there to interact with their friends, not advertisers. Well, that may be true. It does seem more invasive that ads are targeted to you more precisely based on your profile information, but hey, FB needs to make money somehow, right? TechCrunch posted some leaked info on FB’s financial situation that doesn’t look too positive. Right now, ads are the only way to generate income from this sort of site. They *almost* had it right… not. [...]

]]> By: Luke http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/comment-page-2/#comment-83585 Luke Tue, 19 May 2009 16:38:36 +0000 http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/#comment-83585 Thanks for your insights. Things have certainly improved with Facebook advertising since this was written, which feels like a long time ago now. I'm perfectly happy with results nowadays, because I can control spend with CPC. CTR remains 0.03 to 0.08 usually, though we had one campaign that got to almost 0.5 (win theatre tickets) recently. I agree: try and make ads as relevant as possible and make good use of targeting options (keywords, audience profile). Thanks for your insights.

Things have certainly improved with Facebook advertising since this was written, which feels like a long time ago now. I’m perfectly happy with results nowadays, because I can control spend with CPC.

CTR remains 0.03 to 0.08 usually, though we had one campaign that got to almost 0.5 (win theatre tickets) recently.

I agree: try and make ads as relevant as possible and make good use of targeting options (keywords, audience profile).

]]> By: George http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/comment-page-2/#comment-83583 George Tue, 19 May 2009 16:31:45 +0000 http://www.reachstudents.co.uk/blog/2007/07/11/facebook-advertising-warning/#comment-83583 sorry, read 0.12 :) 1.2 in my dreams sorry, read 0.12 :)

1.2 in my dreams

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