Comments on: Facebook advertising brings poor results

By: Another missed opportunity by Facebook’s advertisers | Scott Bush

Another missed opportunity by Facebook’s advertisers | Scott Bush — Sun, 25 Jul 2010 21:40:19 +0000

[...] understand they need to generate revenue somehow. That means ads, and I’m okay with that. You may have heard that advertisers aren’t loving their returns from FB ads. “Monetizing” [...]

By: Student Brands

Student Brands — Tue, 25 May 2010 07:00:13 +0000

Good article thanks

By: Facebook advertising metrics and benchmarks » go-Digital Blog on Digital Marketing

Sat, 12 Dec 2009 20:34:09 +0000

[...] lastly, from a digital student marketing blog in the UK. This would seem like a natural fit for Facebook�s audience: Our most recent campaign saw 1.4 [...]

By: Scott Bush » Another missed opportunity for Facebook’s advertisers

Scott Bush » Another missed opportunity for Facebook’s advertisers — Sun, 12 Jul 2009 04:03:54 +0000

[...] I love Facebook because it lets me read what my friends are doing, see pictures, share parts of my own life with friends, and play an occasional game. I would not do any of these things if it cost me money (well, probably; I hope I’m never asked to pay). But I’m not an idiot, either, so I understand they need to generate revenue somehow. That means ads, and I’m okay with that. You may have heard that advertisers aren’t loving their returns from FB ads. “Monetizing” the social media platform is challenging because people are there to interact with their friends, not advertisers. Well, that may be true. It does seem more invasive that ads are targeted to you more precisely based on your profile information, but hey, FB needs to make money somehow, right? TechCrunch posted some leaked info on FB’s financial situation that doesn’t look too positive. Right now, ads are the only way to generate income from this sort of site. They *almost* had it right… not. [...]