April 18th, 2007 by Luke
One truly hot topic is dominating student online discussion right now.
It’s not the re-election of Gemma Tumelty (Independent) to NUS President, or impending final year exams or the merits of the new Bloc Party album.
No.
It’s Levi Roots’ Reggae Reggae Sauce.
Have you tried it? Have you even see it? What’s it like and how can I get some?
These are questions students are asking each other.
Levi Roots - real name Keith - is the reggae musician, chef and entrepreneur who charmed businessman Peter Jones of BBC’s Dragons Den when he appeared on the show, leading the multimillionaire to invest significantly in his homemade jerk sauce company.
It seems he also bowled over a nation of university students.
Student anticipation for his new sauce has been feverish.
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Posted in Social networks, Viral marketing | 
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April 18th, 2007 by Luke
Big media companies are increasing their interest in students.
Last year News International, which famously bought the youth-popular MySpace, added graduate recruitment website Milkround to its portfolio.
It spent £20 million on the site, which was set up by an Oxford graduate.
Executive chairman of News International Les Hinton said: “Students are an important element of the Times readership, and we believe that this link up will strengthen our leading position in the student marketplace.”
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April 18th, 2007 by Luke
Glasgow Caledonian University is considering using social networks, podcasts and other web 2.0 innovations to teach and communicate with its students.
From the BBC:
Professor Allison Littlejohn, director of the academy, said the university had already used podcasts to complement, but not replace, lectures by providing background information intended to put the lectures in context.
She added that most students already communicate through the likes of Bebo and MSN messaging in their spare time, but are unaware of the benefits it could have in their learning at university.
Prof Littlejohn hopes the technology will help to make learning more accessible to the internet generation.
She said: “We have moved to a point where there are loads of different ways of communicating, whether it is by instant messaging, text or websites like Bebo and MySpace. “It is important students know how to make proper use of the technology both inside and outside the classroom to maximise their time and improve their learning. “What we are trying to do is actually making it easier for students to communicate with other students and lecturers both face to face and by using the internet and other technologies.” BBC article
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April 13th, 2007 by Luke
So, not long until Capture Student Spend, Haymarket’s one day conference on student marketing. See below for the programme. Go here for more information from the organisers and to register.
Reach Students will be there and looks forward to meeting faces new and old.
If you are a newsletter subscriber intending to visit - and if we haven’t met before - come and see me (Luke) say something like “I read the newsletter” and I’ll give you a free copy of Targeting Students: A Marketing Guide…while stocks last.
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