If it helps, I would say use of this method is less prevalent on UK campuses than it was when the post was written. I think there are still a lot of reservations among marketers.

Luke

bluprox proximity marketing can be defined as “The localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.” In other words, if you have a mobile phone or other Bluetooth device in the proximity of a marketing broadcast, you would be able to receive the message or advertisement.

How it works
Here’s how it works. Imagine you’re walking through a shopping centre, and you pass a bluprox broadcast station. If you have your phone on and in “discoverable” mode (Bluetooth On), you will pick up ads in the area direct to your phone – asking if you want to receive free content from the provider.

For example, you’re shopping for groceries at your local supermarket chain and they have a proximity marketing station set up. If your phone is in discoverable mode, you’ll receive a message asking if you want to receive free content from “Z company” this advert could be special offers or even external products they are involved in e.g. insurance, loans, credit cards, job opportunities etc.

Think of it as a virtual billboard or flyer advertisement.

Eco- Friendly
Going paperless has been a concept for so long that it can be taken for granted in most businesses. Bluetooth proximity marketing is simply the next technological step for businesses to take.