Posted on March 02, 2007 by Luke

 
Bluetooth proximity marketing – or Bluecasting as it has been trademarked by one agency – doesn’t get a great press. Yet it has obvious potential for the marketer.
It works like this: you walk past Starbucks with your mobile phone set to discoverable. You receive a message. Such as: ‘Starbucks wants to send you something – [...]

Posted on March 01, 2007 by Luke

 
Almost every university students’ union nowadays has someone responsible for selling on-campus media. Almost all of them talk to each other via a private network, sharing best practice, ideas, resources and of course gossip. If one brand or their agency has upset a union, it will only be a matter of minutes before every other [...]

Posted on March 01, 2007 by Luke

Dragons’ Den is back on our tellies. Beta Bunny recently tested the new youth-aimed mobile product Hotxt, so it seemed pertinent to post our review. Because Hotxt is owned by original dragon Doug Richard, the no-nonsense Californian tech entrepreneur.
Hotxt has been dubbed – initially by Richard himself – as the ‘Skype of texting’. It allows [...]

Posted on March 01, 2007 by Luke

 
I met some of the graduate team at Barkers last week for several coffees and a plate of biscuits.

We got together to chat about digital marketing to students – Barkers manage the integrated communications marketing for over 40 major graduate employers including Accenture, McDonald’s and Toyota.