Reach Students blog

Camp America is the world’s largest and longest-running cultural exchange programme, sending thousands of UK students abroad for summer work every year. An established and successful student brand, it had a tried-and-tested marketing schedule that generated a steady supply of referrals during each recruitment period.However, in an increasingly competitive arena it needed to find new [...]

? The WDA, an agency of the Welsh Government Assembly, has a remit to encourage and improve the economic success of Wales. It identified a range of specific audience groups that it wanted to target with its messages about starting a new business in Wales, and one of those groups was students. This was an [...]

Reach Students has a historic relationship with NUS, the representaive body of UK students. Our work together has almost exclusively related to the organisation’s editorial output. We have produced its bi-monthly student officers magazine, The Motive, which recently moved online. We have co-ordinated production of its annual NUS Guide – a 300-page directory that goes [...]

? The youth culture and style magazine had conducted student marketing in-house for several years and had an established range of activities. It had a good understanding of the student market and a strong sense of where its readers could be found within it.Dazed did not require large-scale, detailed consultancy but simply a quick ‘healthcheck’ [...]

We addressed the complete marketing situation for this new start-up, which wanted to target its mobile lotto product initially at students.We were subsequently asked to implement a trial marketing campaign that would allow for brand-testing and provide feedback within a safe environment. ?