Experiential marketing in online gaming

Kevin Glennon, working in the US, has written a short think piece [pdf link] on the role of experiential marketing in the online world and gaming.

‘Virtual Test Drive’ considers the way virtual environments such as Second Life and World of Warcraft could have relevance to open-minded marketers and their brands.? Glennon argues the budget-saving and audience reach? benefits of online experiential marketing.

Worth a look.

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