Posted on December 24, 2006 by Luke

The quick growth of social networks and the arrival of the web 2.0 era has left many feeling off the pace when it comes to their marketing.
They ask: what does MySpace and Facebook, or even Second Life, really have to do with my organisation?
How do wikis, blogs, podcasts and tags fit in with what we [...]

Posted on December 21, 2006 by Luke

Digital marketing is changing the student marketing arena. For many in the student market it offers new opportunities and solutions. For some it actually poses a threat.
Students’ unions could suffer as a result of digital media growth.
In the past, unions have acted as gatekeepers on campus, controlling to some extent the marketing activity that takes [...]

Posted on December 15, 2006 by Luke

You wait years for a nationwide student TV network (SUBtv) and then suddenly you can’t keep track as new ones spring up across the digital landscape.
To be fair, Xplore is an entirely different proposition to the well-established SUBtv, which has been broadcasting since 2003 in students’ unions across the country.
Xplore is essentially YouTube for students. A place for UK [...]

Posted on December 15, 2006 by Luke

 
Boso, an Ebay-esque marketplace just for students, is getting some attention thanks to some savvy marketing and, now, a wedge of investor funding.
Boso (Buy Or Sell Online) is the creation of two Oxford graduates. It recently featured on Channel 4’s Tricky Business show and as a result Blogger founder Evan Williams now sits on its advisory board.
Boso have run some [...]

Posted on December 14, 2006 by Luke

Kevin Glennon, working in the US, has written a short think piece [pdf link] on the role of experiential marketing in the online world and gaming.
‘Virtual Test Drive’ considers the way virtual environments such as Second Life and World of Warcraft could have relevance to open-minded marketers and their brands. Glennon argues the budget-saving and audience [...]