Reach Students blog

The quick growth of social networks and the arrival of the web 2.0 era has left many feeling off the pace when it comes to their marketing. They ask: what does MySpace and Facebook, or even Second Life, really have to do with my organisation? How do wikis, blogs, podcasts and tags fit in with [...]

Digital marketing is changing the student marketing arena. For many in the student market it offers new opportunities and solutions. For some it actually poses a threat. Students’ unions could suffer as a result of digital media growth. In the past, unions have acted as gatekeepers on campus, controlling to some extent the marketing activity [...]

You wait years for a nationwide student? TV network? (SUBtv) and then suddenly you can’t keep track as new ones spring up across the digital landscape. To be fair, Xplore is an entirely? different proposition to the well-established SUBtv, which has been broadcasting since 2003? in students’ unions across the country. Xplore is essentially YouTube [...]

? Boso, an Ebay-esque marketplace just for students, is getting some attention thanks to some savvy marketing and, now, a wedge of investor funding. Boso (Buy Or Sell Online)? is the creation of two Oxford? graduates. It? recently featured on Channel 4′s Tricky Business show and as a result? Blogger founder? Evan Williams now sits [...]

Kevin Glennon, working in the US, has written a short think piece [pdf link] on the role of experiential marketing in the online world and gaming. ‘Virtual Test Drive’ considers the way virtual environments such as Second Life and World of Warcraft could have relevance to open-minded marketers and their brands.? Glennon argues the budget-saving [...]